Amazon SP-API A+ Content

Summary of Changes: (The purpose of this table is to keep traceability and Product team to highlight the things that were changed into the scope, based on comments or discussions)

Amazon A+ Content is an enhanced product content feature offered to sellers on Amazon, specifically to those who are part of the Amazon Brand Registry, as well as vendors and managed sellers. It allows them to create visually rich product descriptions that go beyond the standard product listing. A+ Content gives sellers the opportunity to showcase their products more effectively through:

1. Enhanced images: High-quality images that highlight key product features.
2. Text formatting: Custom headers, bulleted lists, and larger text sections for better readability and storytelling.
3. Comparison charts: Side-by-side comparisons of different products, which help buyers understand product features and make informed decisions.
4. Product modules: Interactive modules that may include video, image galleries, or 360-degree product views.
5. Enhanced brand storytelling: A focus on brand identity, heritage, and product value.

By using A+ Content, sellers can differentiate their products, improve conversion rates, and potentially boost sales by delivering a more engaging and informative shopping experience to customers.

This feature is available to sellers at no extra cost if they are part of the Amazon Brand Registry program. For vendors, it comes as part of their vendor agreement with Amazon.

Amazon provides API to manage all this and including it in Hemi we will be one step ahead of all our competitors. Thus we want to properly incorporate it in Hemi providing the ease of use and the complete functionality.

The whole flow consist of obtaining the list of documents which contains the metadata of the A+ content then to obtain each document where the actual contents of the A+ is store. Once we obtain all the A+ content for the products in Hemi we then can start updating the content or create a completely new A+ content. Also we will be able to validate the content before we push it to Amazon and as well to check any rejections or approval.

However here are two cases we will face:

Create a content document

Creating a content document is a multi-step process that begins with constructing a content document.

Tasks

1. Construct a JSON content document
2. Create upload destinations for images
3. Upload images
4. Submit the content document for validation
5. Create a content document
6. Add ASINs to the content document

Check existing A+ content and update it

Before creating and publishing new A+ content, you can get information about the content documents that a selling partner has already created and published.

Tasks

1. Find out which content documents are published to an ASIN
2. Get all of the content documents created by the selling partner
3. Update Content Document

searchContentDocuments

Returns a list of all A+ Content documents assigned to a selling partner. This operation returns only the metadata of the A+ Content documents.

API Call: GET /aplus/2020-11-01/contentDocuments API Doc: https://developer-docs.amazon.com/sp-api/docs/selling-partner-api-for-a-content-management#searchcontentdocuments