Meeting minutes 2016-11-08 11 Street Malaysia
November 3, 2016 We spoke to a company called 11 Street in Malaysia. They set up last year and already have 7 million monthly visitors and 200 staff based out of Kuala Lumpur. The AOV is pretty decent at £25-40 because Malaysia is relatively wealthy, with GDP per capita almost double that of Thailand and a population of 30 Million. They are doing 300,000 orders per month now so their run rate is only about £100M per year but they are growing fast. However, the main interest in them is that they are part of a group based in Korea. The Korean 11 Street marketplace does $7 Billion per year and is the biggest marketplace in that country. They have also set up an Indonesian site and are about to launch a Thai site. Their fees (including payment processing) are only 10% for non tech which is attractive. They have only just set up a CBT team and are actively looking for European and US sellers. Action: Alena to speak to them about integration
November 8, 2016 Call with Eve and the team re integration to their MP. Present: Alena, Dilyana, Eve Low + someone from their IT Notes: Based in Kuala Lumpur. 1 seller can list a maximum of 50 000 SKUs on one account. However as exemption, they can raise to 500k SKUs. 1st step is to register a global seller account via https://www.11street.my/register/memberRegistForm/globalEtprsRegist.do (N.B. they will get their team to expedite on the seller account request approval upon our notification upon signing up) API documentation is downloadable from the seller's account and also attached here OpenAPI.pdf They have a Sandbox environment for dev and testing purposes. Hemisphere would need to sign up for an account. Product creation, product updates and order processing can be done via API. She mentioned we can not download all our live products via the API ❓. They mentioned a limitation to watch out for - we can not send a product with quantity of 0 via the API - it'd cause an error. Different call needs to be used - "Sold out status". Payments: via local payment methods, mainly credit/debit cards, payments taken by the MP and settled into Seller's account once buyer confirms that s/he received the item. If they do not confirm, order is automatically confirmed as delivered after 21 days and then payment added to seller's account. Seller can then withdraw money as and when they like, these can be done in 4 currencies ( ? ). Refunds: seller can not process refund on their own, this needs to be done by the MP Support Team. If a buyer requests a return, a notification is created where seller needs to go and Confirm the approval for refund and then the MP representative will get the refund processed. If an item is lost in transit for example, and seller wants to refund, they should ask the MP Support team and they will process the refund. Customer service: 1st level is provided by the MP Support team and then they would contact the seller via email for any 2nd line support. In case of a dispute, the seller needs to respond to the MP Support team within 3 days, otherwise the case will be closed in favour of the buyer. Dispatch: 7-14 working days, no penalties at the moment though will introduce some in 2017 No Free returns required currently They do support variations. Link to their seller information - http://www.11street.my/tpost/FrontTPostAction.doActions: WAP - decision on business opportunity Hemi - Review API WAP+Hemi - agree timeframes depending on the 1st two points November 11, 2016 Confirmed to be added to the roadmap (priority Low - after Myntra and Walmart.)
HEMI-172 - 11 Street API review & scope TO DO
January 25, 2017
Update from Eve as we requested info on APIs for other sites: "We have sister companies in Korea, Indonesia, and also Thailand which will officially launch on February. However, each of us run our platform independently and separately. Thus, multiple region synchronization is not working in this case.We are looking forward to fully support you on getting on board with 11street Malaysia first, build up the sales momentum and later on, we can definitely connect you with the CBT team of each other regions."
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