Language and Search!
Where is the german translation?!? Why does the search on your very own website for the keyword german result in only one topic, which is barely relevant, and I have to resort to google to find information in your own tool. Not a very good first impression I'm afraid.
Also, a really shady and very unprofessional business practice is to hide the fact that you have to pay HUGE additional bugs / month to actually use all the features one would think having available while trying out the trial. If I click on pricing, I expect you to show ALL costs, and not present me AFTER the fact that there are "hidden" costs!